Conversion Rate Calculator
Calculate the percentage of visitors who convert.
Conversion Rate measurements
Enter your values, then calculate.
Result
How to calculate conversion rate
Conversion rate measures the percentage of visitors who take a desired action (like completing a purchase) — a core digital marketing and e-commerce metric.
How the calculation works
Conversion rate = (Conversions ÷ Visitors) × 100.
Example
45 conversions from 1,500 visitors: (45÷1,500)×100 = 3%.
Frequently asked questions
How is Result calculated?
Result = [Conversions] ÷ [Visitors] × 100.
Is the Conversion Rate Calculator free to use?
Yes — every calculator on Simple Calculator Tools is free, runs in your browser, and does not require an account.
Conversion Rate Calculator
Conversion rate = (Conversions ÷ Visitors) × 100.
Let's understand your conversion rate result.
Calculate a result above and this guide will help you interpret it using this calculator's own formula and explanation.
Pro Tips for Conversion Rate
- Typical e-commerce conversion rates often fall in the 1-4% range, though this varies enormously by industry, traffic source, and product type.
- Track conversion rate by traffic source separately, since paid, organic, and social traffic often convert at very different rates.
Common Conversion Rate Mistakes to Avoid
- Comparing your conversion rate to a generic industry average without accounting for your specific traffic mix and product category.
When to Use This Calculator
Conversion rate measures the percentage of visitors who take a desired action (like completing a purchase) — a core digital marketing and e-commerce metric.