Proposal Win Rate Calculator
Use the Proposal Win Rate Calculator. Enter Proposals won and Proposals submitted for a clear result, formula explanation, and practical planning checks.
Proposal Win Rate measurements
Enter your values, then calculate.
Result
How to calculate proposal win rate
Proposal win rate measures what percentage of submitted proposals or bids result in a won contract — a sales effectiveness metric.
How the calculation works
Win rate = (Proposals won ÷ Proposals submitted) × 100.
Example
12 won out of 40 submitted: (12÷40)×100 = 30%.
Frequently asked questions
How is Result calculated?
Result = ([Proposals won] ÷ [Proposals submitted]) × 100.
Is the Proposal Win Rate Calculator free to use?
Yes — every calculator on Simple Calculator Tools is free, runs in your browser, and does not require an account.
Proposal Win Rate Calculator
Win rate = (Proposals won ÷ Proposals submitted) × 100.
Let's understand your proposal win rate result.
Calculate a result above and this guide will help you interpret it using this calculator's own formula and explanation.
Pro Tips for Proposal Win Rate
- Track win rate by proposal type or client segment to identify where your team is most and least competitive.
- A low win rate isn't necessarily bad if you're strategically bidding on larger or higher-margin opportunities — pair with average contract value for a fuller picture.
Common Proposal Win Rate Mistakes to Avoid
- Judging sales effectiveness by win rate alone without also considering average contract value and profitability of won deals.
When to Use This Calculator
Proposal win rate measures what percentage of submitted proposals or bids result in a won contract — a sales effectiveness metric.