Return on Ad Spend
Calculate return on ad spend.
Return on Ad Spend measurements
Enter your values, then calculate.
Result
How to calculate return on ad spend
Return on Ad Spend (ROAS) measures revenue generated per dollar of advertising spend — a core digital marketing efficiency metric.
How the calculation works
ROAS = Revenue attributed to ads ÷ Advertising spend.
Example
$8,000 in ad-attributed revenue from $2,000 in ad spend: 8,000÷2,000 = 4, meaning $4 in revenue per $1 spent.
Frequently asked questions
How is Result calculated?
Result = [Revenue attributed to ads] ÷ [Advertising spend].
Is the Return on Ad Spend free to use?
Yes — every calculator on Simple Calculator Tools is free, runs in your browser, and does not require an account.
Return on Ad Spend
ROAS = Revenue attributed to ads ÷ Advertising spend.
Let's understand your return on ad spend result.
Calculate a result above and this guide will help you interpret it using this calculator's own formula and explanation.
Pro Tips for Return on Ad Spend
- ROAS measures revenue, not profit — factor in gross margin to understand true profitability of ad spend, not just top-line revenue generated.
- Compare ROAS across campaigns and channels to identify where advertising budget is most effectively allocated.
Common Return on Ad Spend Mistakes to Avoid
- Treating a high ROAS as automatically profitable without accounting for the cost of goods sold or delivery on the resulting revenue.
When to Use This Calculator
Return on Ad Spend (ROAS) measures revenue generated per dollar of advertising spend — a core digital marketing efficiency metric.